I've been advising and helping companies with fractional CTO responsibilities since 2019. In 2025, I left Microsoft and decided to focus my efforts full time on my fractional CTO work. As a fractional CTO, I provide technical leadership and hands-on development expertise for companies. I specialize in helping companies along their data and KPI-driven journey. I'm equally comfortable helping bootstrap companies with technology investigation and implementation to begin capturing and making sense of data, or providing advice for more mature companies looking to take their tech, team organizational structure, or software development best practices to the next level.
Senior Year
Current
Senior Year is a startup focused on helping seniors and adult children provide care services for seniors who are not yet in need of full assisted care. Senior Year provides automated daily check-ins, bi-weekly phone calls from students, and in home visits for small tasks.
I assessed the technology stack for the signup and user admin components, and launched an initial implementation of Daily Text checkins. This service captures and organizes a digital record of responses received to provide an indication of early signs of dementia as the service expands.
Heyday Skincare
Current
In addition to being a franchise owner for Heyday Kirkland, I also provide technical consulting services to the corporate company. Heyday is on a mission to cut through the noise in the skincare industry to teach customers about their unique skin, so they can put their best face forward.
I have helped create dashboards and reporting, taking data from just presenting KPIs to providing a drill-down to help departments deep-dive and move the needle on key metrics. My knowledge as a studio operator guided company decisions on KPI definitions, while my focus on actionable insights based on data has helped the company and overall franchise system.
Mindspand
2019
Mindspand was a lifelong learning course discovery platform that makes it easy for consumers to find a variety of online and hands-on classes and workshops that matches lifestyles, budgets, and interests.
I modernized the technology platofrm to fix technical SEO issues (prerendering, structured markup, site performance) resulting in growing search impressions 10x, improving page speed insight score from 5 to over 80, and key search rankings from 6th page to as high as position 4 on first page.
I created a data pipeline and reporting to provide insights into site performance and customer behavior and added features such as product recommendations and business reporting based on this data. I developed, delivered, and met KPIs measuring monthly growth of business around user, revenue, and course offerings through a combination of product changes, marketing, and business development outreach
Jargon
2019-2020
Jargon (Alexa Accelerator grad) was a voice-first dynamic content platform enabling publishers to intelligently tailor conversations to users
I gave Jargon customer validation by adopting minimum viable product and providing feedback to inform their product roadmap. I acted as an evangelist including speaking at AWS re:Invent and writing technical blog posts for their SDK, such as this. Based on customer feedback from these engagements, I designed and developed a feature for the Jargon SDK.
Voice Hero
2020
VoiceHero was an analytics platform that helps businesses measure performance and make data-driven decisions on voice.
I provided customer validation for VoiceHero by integrating their functionality into my Alexa side projects, providing insights and product recommendations based on my skill's usage. Provided overall mentorship and guidance for the company as they worked through the Techstars Alexa Accelerator.